In the trail of states legalizing online sportsbooks, we see an expansion of US sports seeking to capitalize on the many opportunities presented. For those unfamiliar with online sports betting, it is an activity of placing bets with an online bookmaker for sports like baseball, Formula 1 and NASCAR. In 2022, NASCAR averaged over three million viewers per race, while Formula 1 averaged around 70 million viewers per race. Despite being dwarfed by the Formula 1 circuit, NASCAR still has its place in motorsports. With the addition of legalized sports betting in New Jersey, Pennsylvania, West Virginia, and many other states, NASCAR has teamed up with several sports betting operators. The best bet NASCAR can make right now is continuing to push the online sports betting angle.
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