MOORESVILLE, N.C. — A new study by the Indiana University Public Policy Institute provided a comprehensive and detailed look at the $1 billion in annual economic activity generated by events and operations at Indianapolis Motor Speedway. In 2012, Indianapolis was the host of the Super Bowl, which generated $278 million. It projects an estimated $250 million of economic impact will be generated for the 2024 NBA All-Star Game, hosted by the Indiana Pacers. Visitors within 100 miles of the Indianapolis Motor and Speedway accounted for $86 million and other events and activities accounted for $375.1 million. Events at the Indianapolis Motor Speedway generated 8,440 direct and indirect full-time equivalent jobs, totaling an estimated $360 million in labor income. The last economic impact study was conducted in 2013 and determined that IMS generated more than $510 million annually to the Indiana economy at that time.

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