DETROIT — Driving economic growth for Southeast Michigan, the Chevrolet Detroit Grand Prix presented by Lear produced an all-time high in total spending and economic impact for the metropolitan Detroit area. Based on research conducted by Sportsimpacts, the direct spending generated by the 2023 Grand Prix measured $64.1 million and $33.1 million originated from sources outside of the Greater Detroit tri-county area. In addition to the record total spending produced by the 2023 Grand Prix, the study also revealed an all-time high in “economic impact” for the event. The Sportsimpacts study determined that the amount of new economic activity stemming from non-local spending, which was retained within Greater Detroit following the Grand Prix, measured $35.7 million in economic impact for the event.

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