In an era of flat or declining TV viewership across many sporting leagues, the NTT INDYCAR SERIES once again delivered in key metrics across the 2023 season. This marked the third consecutive year of viewership growth, including the most-streamed NTT INDYCAR SERIES season on record on Peacock. Half of the season’s 16 races on television delivered a TAD of more than 1 million viewers, tying last year for the highest mark since 2008. NBC’s 13 races posted a TAD of 1.47 million viewers, up 4 percent from last year’s coverage on NBC (1.42 million, 14 races). Overall viewership was led by the 107th Running of the Indianapolis 500, which delivered a TAD of 4.93 million viewers across NBC and Peacock.

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