Red Bull Racing embarked yesterday on its 20th Season in Formula One with a globally live-streamed show to launch the start of the Team’s new RB20 challenger and a “Forever Rebl” campaign, which will celebrate two decades of Red Bull culture in the sport. Forever Rebl was created to highlight the role of Red Bull culture in developing a team that has continued to push the boundaries of the sport since its F1 debut at the 2005 Australian Grand Prix. Forever Rebl will see the Team develop a series of special events and activations throughout the year, each designed to get fans closer to the Team and its 20-year history. Forever Rebl will put the Team’s faithful at the heart of the celebrations. Last year, via The Paddock, the team’s fans were offered the chance to present the launch virtually on their social channels. Still, this year, for the launch of the landmark RB20, a select group of lucky fans were allowed to attend the launch in person at the Red Bull Technology Campus. It will be a thrilling and hugely competitive season, but as we saw last year, this team is operating at the peak of its powers.

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