Frederic Lequien started his career in advertising in 1998, and in 2000 he moved to Eurosport International and became sponsorship manager in Eurosport Events (FIA GT, ETCC and RENAULT World Series). In 2004 Frederic joined ASO, the Dakar rally and Tour de France, and became Dakar deputy motorsport Director in 2007. In 2011, Frederic launched his own company dedicated to sporting organizations events. And in January 21, Frederic joined the ACO/LMEM as the CEO of Le Mans Endurance Management (FIA World Endurance Championship, ELMS and ALMS).

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