Formula 1 Helmets as Storytellers

After clinching his third straight Formula One World Championship in the Sprint race, Max Verstappen debuted a new helmet design on October 8, just ahead of the Qatar Grand Prix. The rear of the helmet features Verstappen’s emblematic ‘V’ logo in gold, succeeding his father’s ‘JV’. The now three-time World champion Max Verstappen embraced the allure of retro helmets in his way. After his highly anticipated home race in Zandvoort in September 2022, Verstappen revealed a helmet design that pays tribute to his father, Jos, who raced the Formula One circuit from 1994 to 2003. When I began go-karting, I had the same helmet my father used to have. I’ve always connected to his design, but now I wanted to have the same helmet as my father and run with it.”.

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