Aston Martin illuminated the Las Vegas skyline as part of its largest-ever Formula 1 marketing presence, celebrating the intensity of the British ultra-luxury performance brand ahead of the highly anticipated Formula 1 Las Vegas Grand Prix. Marking the 1100th round of the FIA Formula One World Championship in Aston Martin’s 110th anniversary year, the Las Vegas Grand Prix will see the brand’s largest-ever F1 marketing programme. More than 100 of the brand’s loyal customers will also be entertained each day of the event in a bespoke Aston Martin hospitality experience. They can create their own intimately personal Aston Martin alongside the official medical car of Formula 1, DBX707 and the official safety car of Formula 1, Vantage, in the shadow of Sphere.

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