2024 Writers’ Roundtable, Vol. 3: Content Days Takeaway?

Today’s question: The annual INDYCAR Content Days took place Jan. 10-11 in Indianapolis, where the entire NTT INDYCAR SERIES field gathered for media, social media and sponsor content gathering. I don’t know why, but it seemed like there were a lot of vibrant colors in the room via the fire suits being worn. The papaya on the Arrow McLaren Racing trio seemed brighter than the past. I also liked the trio of Ed Carpenter Racing drivers and their brighter colored overalls. Paul Kelly: Content Day is always like the first day of school. But the biggest takeaway from Content Day 2024 is the same as it’s been for all of which I’ve been a part – seeing drivers in new colors and with new teams, especially those who were with a previous team or sponsor for a long time.

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