Giving tradition a new lease of life

Family, innovation and the irrepressible desire to do are the engine and the (clean) energy that led Livia Cevolini to become the managing director of Energica Motor Company Spa, the sole supplier of the electric motorcycles that compete in the FIM ENEL MotoE ™  Cup. After all, this is what we are doing with the MotoE ™ World Cup: motorcycles existed, electric motorcycles as well, even races, but what did not yet exist were electric motorcycle competitions”. This was an intriguing challenge for Livia and Energica, but at the same time complex: “Dorna is a very strong brand, it is the number one company in the world in this sector. The first bikes were built in one year, the new ones in two months. There was no time to waste but only to roll up your sleeves and work “. The world’s fastest motorcycle racing Championship is also home to one of the world’s largest fanbases.

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